Introduction to Graphic Design (Overview & Objectives)
This course is an intensive exploration of the fundamental principles of
graphic design through a series of weekly studio assignments and critiques,
supplemented by short readings, class discussions and lectures.
The class focuses on developing the ability to skillfully manipulate and
combine core design elements such as type, shape and image, to transmit
meaning and values. We will investigate the use of communicative tools such
as composition, color, hierarchy, scale, rhythm, and visual metaphor.
To foster a better understanding and appreciation of craft and
materials, in the first half of the class you will work by hand and explore simple
analog processes like the Xerox machine. In the second half of the class we
will transition to working on the computer and use Adobe Photoshop and
InDesign software (there will be a few supplemental workshops to facilitate
this transition however this class is not software oriented and you will largely
be responsible for teaching yourselves).
The additive, systematic nature of the assignments are designed to help
you develop a working process that leads to a body of accomplished visual
work, as well as a vocabulary for critically engaging that work, and in turn, lay a
solid foundation for further studies in Graphic Design or related disciplines.
